Chris Dobbs first harnessed this primal urge in 1987, when he began selling made-to-measure shirts door-to-door - initially to fill the time between the end of his business degree and the beginning of his career, and then because he recognised you didn't need a career when you could have a business.

After conscripting brother Tim to the cause, the Dobbs boys took their made-to-measure market niche by the horns and rode it through the streets of Auckland to 523 Parnell Road, and Working Style Wellington store opening later in 1992.

Suits followed shirts, then casual wear and accessories joined the fray. Before too long, a man could walk into Working Style and leave with a totally new view of himself.